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Matchbox introduces Mercedes-Benz G 580 die-cast car with EQ technology

Mattel’s Matchbox brand is racing into sustainability with a new die-cast car modeled after a Mercedez-Benz electric vehicle. The car consists of 99.5% recycled metal and at least 81% ISCC-certified plastic.

The new car is inspired by an electric version of the iconic Mercedes-Benz off-road vehicle. | Source: Mattel

The 1:64 scale replica is inspired by the Mercedez-Benz G 580 with EQ technology, with a blue exterior and a black interior. The diecast car comes with a base that attaches to the packaging lid for easy display.

The car showcases sustainability values ​​promoted by Matchbox’s Driving Toward a Better Future campaign, which launched in 2022. The campaign adds electric vehicles to the brand’s portfolio and furthers efforts to achieve the brand’s goal of 100% recycled, recyclable or biobased plastic in toys and packaging by 2030.

We can strive for a better future together as we continue our commitment to using more sustainable materials while providing fans with realistic replicas of their favorite cars.

Roberto Stanichi, Global Head of Vehicles at Mattel

“We are very pleased that our all-new Mercedes-Benz G 580 with EQ technology, the electric model of our off-road icon, is making its way into the versatile model range of Matchbox cars,” says Michael Knöller, Head of the Off-Road Vehicle Division and CEO of Mercedes-Benz G GmbH. “We are convinced that it will find its way to many enthusiasts – also outside the G-Fans community.”

Matchbox has additional plans for more Mercedez-Benz electric vehicles coming to the Moving Parts Series later this year. The new Matchbox Mercedes-Benz G 580 with EQ technology can now be pre-ordered, while stocks last, exclusively in the Mattel Creations store.