Posted in

Discover the exclusive TAG Heuer x Kith Formula 1 collection

In 1986, the watch world witnessed the birth of an icon: the TAG Heuer Formula 1. Synonymous with vibrant colors and unparalleled craftsmanship, it was a timepiece ahead of its time. Fast forward to today, and this legend is making a comeback, with a twist that is sure to set the industry abuzz.

Kith, the brainchild of streetwear visionary Ronnie Fieg, has joined forces with TAG Heuer to revive the beloved Formula 1 watch in a limited edition. This collaboration brings together two powerhouses in their respective fields and promises a fusion of heritage and contemporary style.

The TAG Heuer x Kith Formula 1 collection consists of 10 carefully crafted timepieces, each with distinctive color combinations that pay tribute to the original design. What sets these watches apart is not only their aesthetic appeal, but also the attention to detail in their construction.

Retaining the essence of the 1986 model, the watches feature 35mm steel cases and arnite bezels, reflecting the iconic silhouette of the original. However, upgrades have been made where it matters most: the crystal has been upgraded from plastic to sapphire for improved durability, while select models now have a premium rubber strap instead of plastic, providing both comfort and style.

A notable departure from tradition is the addition of the Kith brand next to the TAG Heuer logo on the dial. This subtle but important detail symbolizes the collaboration between the two brands and adds a touch of exclusivity to each timepiece.

In a nod to their roots, seven of the references in the collection are exclusive to Kith and pay tribute to the brand’s flagship locations. Limited to just 250 units each, these models are destined to become coveted collector’s items. Meanwhile, two variants exclusive to TAG Heuer are limited to 850 pieces each, giving enthusiasts the chance to own a piece of horological history.

For those looking for the ultimate collectible, a special collector’s box containing all 10 watches will be available in a limited edition of just 75 pieces. This exclusive offering is a testament to the craftsmanship and heritage that defines both TAG Heuer and Kith.

The launch of the TAG Heuer x Kith Formula 1 collection kicks off on May 3 with an in-store event in Miami, coinciding with the city’s F1 Grand Prix. This will be followed by a global release on May 6, with the collection also available for purchase online. However, for those looking to get their hands on a piece from the comfort of their home, access to the launch is by signing only, with registrations now open in the Kith app.

Don’t miss your chance to own a piece of watchmaking history. Discover the TAG Heuer x Kith Formula 1 collection and experience the excitement of this iconic collaboration. Buy from KITH for $1,500.

Discover opportunities for maximum brand awareness. For advertising please contact us.