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University of Utah Athletics and JMI Sports announce a decade-long multimedia rights partnership

SALT LAKE CITY Today, University of Utah Athletics and JMI Sports are pleased to announce the formation of a 10-year multimedia rights partnership beginning July 1, 2024. The transition to JMI Sports, a leading media rights and venue development company, represents a significant step forward for Utah as they move into the Big 12 and position themselves to thrive in the conference.

“This is an important partnership for the University of Utah as we enter a new era in our athletics history,” said Mark Harlan, Utah Director of Athletics. “We are pleased to join forces with such an innovative company as JMI Sports and CEO Erik Judson, whose leadership and vision align with our ambitions, and position us to grow in this rapidly changing landscape of intercollegiate athletics.”

The partnership will leverage JMI Sports’ extensive expertise in building best-in-class business partnerships, with a special focus on celebrating the rich traditions and dynamic future of the University of Utah and its athletics programs. JMI Sports strives to drive growth and visibility by implementing high-quality programming, special events and activations that engage fans and stakeholders alike. Additionally, JMI Sports will focus heavily on celebrating the university’s launch into the Big 12 Conference, marking a new era of competition and opportunity.

“Given how competitive the multimedia rights market is today, we are privileged to have the opportunity to partner with University of Utah Athletics as they continue to develop into one of the nation’s leading athletic programs,” said CEO of JMI Sports, Erik Judson. “The University is on a remarkable trajectory supported by great leadership and a tremendous fan base who will help propel this partnership to great heights. Mark Harlan and his team have a bold vision and we are ready to meet their high expectations .”

With Utah becoming part of JMI Sports’ portfolio, which includes the University of Kentucky, Notre Dame, University of Pittsburgh, University of Georgia and San Diego State University, this partnership sets the stage for a decade of innovation, growth and unparalleled success. in Collegiate Sports Marketing. While the company already brings a wealth of experience and industry expertise, JMI Sports is assembling a dedicated team in Salt Lake City, led by Matt Smith, an experienced real estate leader, to integrate local insights and expertise into their strategies and enhance their strengthen strategy. dedication to the University of Utah and its community.

For more information about Utah Athletics, visit Visit to learn more about JMI Sports, a leading media rights and venue development company committed to transformative partnerships.


With a longstanding reputation as a track and field power, Utah claims 30 national team championships and 123 individual national titles in its history, including 86 in skiing and 32 in women’s gymnastics. Utah, which sponsors 20 NCAA sports programs, joined the Pac-12 Conference in 2011 and will transition to the Big 12 in 2024. The Utes have scored 93 percent or higher in the annual Graduation Success Rate (GSR ) from the NCAA for six consecutive years, including a 94 percent GSR in the 2023 report card, which is the fourth-highest rate among all power conference public institutions, and the second-highest score in the department’s history .

Seven Utah teams have combined for a school-record 10 conference titles in 2022-2023 – a total of six Pac-12 crowns, two Rocky Mountain Intercollegiate Ski Association (regular season and championship play) and two ASUN (regular season lacrosse and conference play). tournament). Athletics Director Mark Harlan was named the 2023 Cushman & Wakefield Athletics Director of the Year Award by the National Association of Collegiate Directors of Athletics (NACDA). Learn more about the University of Utah at and about Utah Athletics at


JMI Sports is a leading media rights and venue development company providing collegiate multimedia rights management, sponsorship sales agency representation and project management expertise for the development of collegiate and professional sports facilities. The company strives to maximize each client’s economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.

JMI Sports’ signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, and joint venture properties from the University of Georgia (with Learfield) and the University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10, and serves as outside sales representation for leading sports properties, venues and events. , including the Breeders’ Cup, Rupp Arena at Central Bank Center and the Penn Relays.

JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.

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